|Nine Strategies for Smart Email Marketing|
|Strategy 9: Be brave in your email marketing campaigns.|
9. Be Brave
There are a hundred things to keep in mind when designing an email campaign, and every single one has its value. But if your message goes through too many filters, it may end in the recipient's in-box as yet another boring and conventional piece of email, quickly dragged into the Trash folder. Sometimes, it pays to be brave, be creative, and risk losing some people on your list if it results in a more effective campaign overall.