7. Make Purchasing Easy at the Landing Page

Design a special landing page for every message you send (or for every call to action, if a message contains more than one). You've spent a lot of effort to get the recipient there; don't strand them at this point by dumping them into a page that fails to flow clearly from your message to your desired action.

Make purchasing easy at the landing page. For example, if you have the member's name, address, and credit card information, prefill the form.