The Bottom Line
Internet Marketing Automation comes with a plain, simplistic Web-based interface and doesn't offer much comfort, but the flexible mail merging lets you send personalized mailings easily. Internet Marketing Automation is no longer available.
Pros
- Internet Marketing Automation has a Web interface
- Flexible, multi-field mail merging
- Internet Marketing Automation is free
Cons
- Internet Marketing Automation doesn't support MIME
- No conditional text, list segmenting or scripting
- No database write-back
Description
- Internet Marketing Automation is a Web-based bulk email tool.
- Import addresses from any text file, enter them manually or use a Web form.
- Internet Marketing Automation offers flexible mail merging using all database fields.
- Supports both plain text and HTML (but not multipart/alternative) messages.
- Internet Marketing Automation lets you preview messages as they will be sent and can send test mail.
- Internet Marketing Automation supports Windows 9x/ME/NT/2000/3/XP and any web server.
Guide Review - Internet Marketing Automation 1.06 - Email Marketing Software
In spite of its somewhat complicated name, Internet Marketing Automation is a simple tool for sending personalized bulk emails.
Internet Marketing Automation is easy to use, but doesn't offer much comfort and even hides its biggest asset, flexible mail merging, from the web-based interface. While you can send plain text or HTML messages with Internet Marketing Automation, it doesn't support multipart/alternative emails, unfortunately.
List management requires some work. Managing unsubscriptions via a web form is relatively easy, but Internet Marketing Automation doesn't help you much with handling bounces and unsubscription commands via email. If you want to track click-throughs and generate statistics, you're on your own, too.
