The Bottom Line
Campaign Enterprise is a true email marketing powerhouse that covers everything from direct database connectivity (including write-back) to fast delivery, subscriber management, HTML editing, click-through tracking and conditional text or graphics. In the multitude of features and possibilities, not everything is always easy to find, and message personalization in particular could be more accessible.
Pros
- Campaign Enterprise offers an easy, step by step procedure
- Flexible mail merge capabilities and database integration make customization a snap
- Campaign Enterprise excels with high performance mail delivery
Cons
- Campaign Enterprise could offer even more advanced scripting
- Inserting fields or IF statements could be made easier
- More and more diverse templates may be nice
Description
- Campaign Enterprise lets you create and send sophisticated email marketing campaigns.
- Connects to any ODBC data source and can write back to the database.
- Flexible mail merge, conditional text and list segmentation allow for personalization.
- Create and send both plain text and HTML emails with message preview for both formats.
- Can alternate outgoing message content to test effectiveness of different messages.
- Campaign Enterprise manages lists automatically and handles bounces, too.
- All of Campaign Enterprise can be accessed and controlled remotely.
- Campaign Enterprise tracks click-through rates and generates per-campaign reports.
- Campaign Enterprise supports Windows 9x/ME/NT/2000/3/XP.
Guide Review - Campaign Enterprise 10.0 - Email Marketing Software
Whatever your email marketing needs, Campaign Enterprise can probably fulfill them — maybe not always in the most straight forward and simple manner, but competently and professionally.
Campaign Enterprise naturally connects to just about any database for subscribers and data, and not only does it manage the list it also writes back to the database. This is particularly useful if campaigns can be personalized, which Campaign does well. Not only can you insert fields, you can use IF statements for conditional text (list segmentation and A/B tests are also possible).
The integrated WYSIWYG HTML message editor, which works well otherwise does not facilitate the process, though. Of course, Campaign Enterprise includes a speedy and powerful mail server. Once your message is delivered, Campaign Enterprise can track click-through rates and generate helpful, detailed reports.
