The Bottom Line
- Broadc@st HTML offers flexible mail merging
- Fast message delivery, solid list management, live click-through tracking
- Broadc@st HTML is powerful and feature-rich overall
- Broadc@st HTML lacks conditional text in mail merging
- The interface can appear somewhat clumsy
Description
- Broadc@st HTML sends bulk emails through external or its internal mail server.
- Plain text and WYSIWYGHTML editors let you create rich messages in Broadc@st HTML.
- Broadc@st HTML features powerful mail merging including several custom fields.
- Incoming subscribe/unsubscribe requests and undeliverable messages are handled automatically.
- Broadc@st HTML's wizards take you through the bulk email process step by step.
- Many import filters (including Access, dBase, FoxPro, Outlook, Eudora, CSV, and more).
- Broadc@st HTML can integrate with ezTrackZ for live open and click-through tracking and statistics.
- Broadc@st HTML supports Windows 9x/ME/NT/2000/3/XP.
Guide Review - Broadc@st HTML 4.5.1 - Email Marketing Software
Broadc@st HTML's message editor provides great WYSIWYG HTML editing, powerful mail merging capabilities and a useful message preview function. While versatile list filtering is available, conditional text or a scripting language are unfortunately missing.
Broadc@st HTML is well equipped for list management. The import filters are flexible, and Broadc@st HTML handles incoming mail to respect subscribe and unsubscribe requests or automatically remove bouncing addresses. Broadc@st HTML can also clean your list before sending to avoid sending mail to invalid addresses.
Optional integration with ezTrackZ ad tracking lets you see in real time who opened your message and who clicked through. With its many more powerful features Broadc@st HTML is apt for serious tasks.
