The Bottom Line
Anconia RocketSales is powerful and easy to use. It allows you to send personalized emails fast and track them precisely. Scripting and database write-back would be nice, though.
Pros
- Anconia RocketSales has powerful editing tools including flexible mail merging
- An subscription manager allows subscribers to choose the desired content (instead of unsubscribing)
- Tracks open rates and clicks
Cons
- Anconia RocketSales lacks a scripting language
- No internal SMTP server, can't write back to database
- Anconia custom support is hard to reach
Description
- Anconia RocketSales sends bulk emails through an external SMTP server.
- Anconia RocketSales supports HTML and plain text, includes a WYSIWYG message editor.
- Step-by-step wizards let you easily build rich newsletters, promotions, press releases and more.
- Anconia RocketSales offers flexible mail merging including unlimited custom fields.
- Manage your lists directly in Anconia RocketSales, or use SQL to query existing databases.
- Anconia RocketSales also allows for precise list segmenting using SQL.
- Anconia RocketSales can retrieve mail from a POP account and handle bounces, unsubscriptions.
- Both message openings and clicks on individual links can be tracked using Anconia RocketSales.
- Subscription management lets readers choose the content they desire from you.
- Anconia RocketSales supports Windows 9x/ME/NT/2000/XP/Vista.
Guide Review - Anconia RocketSales 3.0 - Email Marketing Software
Anconia RocketSales successfully combines the ease of use of a familiar interface with lots of flexibility. Using a WYSIWYG HTML message editor and step-by-step wizards you can build rich messages quickly.
Anconia RocketSales's mail merging lets you insert an unlimited number of custom fields. A scripting language would be nice for further personalization. Such advanced personalization can be achieved through list segmenting, which RocketSales provides via SQL — you have to build the query by hand, though.
RocketSales's tracking features are powerful and easy to use, and it can handle bounces or unsubscriptions automatically. Better yet, RocketSales includes a subscription manager that allows subscribers to tailor the amount of content they receive to their taste instead of unsubscribing altogether.
All in all a very capable and friendly bulk email tool.
