Writing in All Caps is Like Shouting

When you write in all capital letters, this looks (and maybe sounds) to the recipient as if you were shouting.

Writing in All Caps is Like Shouting

This is why you should

• use all caps sparingly.

It is a strong effect, and it should remain one.

Imagine Someone Shouting All the Time

Not only would it mean little when she shouted, it is also more difficult to understand somebody who shouts. Similarly, text in upper case is significantly more difficult to read than lower and mixed case text.