Address Recipients with Their Name in Email Campaigns

If I get a bulk email, it feels much less bulky if it greets me with my name. I feel more like myself, less like a number — and I'm more likely to read the message, maybe risk a click or two.

Address Recipients with Their Name in Email Campaigns

If at all possible, you should

• personalize your marketing mails to
• greet and address recipients individually with their name.

Often, you will use the first name only, but for some campaigns the last name will be more appropriate.