Prefill Forms on Landing Pages

If you want to make somebody buy something in an email marketing campaign, the process must be as easy as possible.

This is why you should not only set up landing pages for individual products (matching the design of the message) and link to them directly from the email message. You should also:

• Use any information you have about the customer to make the purchase a simple experience for them.
• Prefill forms with name, shipping address, and other information you already know.