Email marketing is immediately associated with personalized bulk mailings, and possibly newsletters.
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A complete email marketing strategy can consist of more marketing instruments, however:
- Individual replies to customer requests
- Newsletters (both with original content and supporting a Web site)
- Personalized mailings
- Public mailing lists (for market research, support, etc.)
- Autoresponders
- Networking (participating in forums, discussion lists, fairs,...)
- Web site
Of course, all email activities should also be in line with the overall marketing strategy.
