Make Sure Unusbscriptions are Effective Immediately

Have you used a sign-off form of a newsletter that stated that it might take a day or two for the unsubscription to be processed and in effect? This is annoying, and it is even more annoying if this is indeed the case.

Still getting the newsletter you have just unsubscribed from makes you feel:

• confused — Has the unsubscription worked? Was it just a trick to make me believe I could unsubscribe?
• angry — The point of unsubscribing is not getting that newsletter. So why am I still getting it?
• abused — What I can't get rid of immediately must be spam. Avoid this company like the plague, and treat all their emails like spam (even the newsletters I have not — yet? — unsubscribed from).

To make sure your newsletter or email marketing messages does not leave this spam-like impression:

• Process sign-offs immediately or
• make sure your email marketing service provider can ensure unsubscriptions go into effect the moment they are submitted.