Put Newsletter Sign-up Boxes on Every Page

One way to build your list is via your Web site, and this way is as easy and cheap as it gets. To make sure it is also as efficient as possible, you should make it easy for visitors to sign up.

Not everybody enters your site on its main page. And not everybody knows from your home page alone that they want to sign up for your newsletter.

That's why you should

• put a newsletter sign-up box on every single page of your site.