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The Bottom Line
Serial Mail combines Mac OS X Mail's email capabilities with the Address Book's address list to delivery quite flexibly merged bulk emails. It is not particularly comfortable to use Serial Mail, though, and advanced text processing is missing, as is database write-back.
Pros
- Serial Mail is a flexible bulk mailing solution
- Makes good use of the Mac OS X Mail and Address Book apps
- Serial Mail offers powerful mail merging with address book fields
Cons
- Serial Mail isn't particularly comfortable to use
- Lacks advanced text processing, scripting and HTML formatting
- Serial Mail can't write back to the address list or process incoming mail
Description
- Serial Mail lets you send personalized bulk email.
- Serial Mail uses Mac OS X Mail to create and deliver the messages.
- Message templates are merged with Mac OS X Address Book groups.
- Serial Mail lets you use standard and custom address book fields.
- You can specify default values for all fields in Serial Mail.
- Finished, ready-to-send messages can be either delivered directly or saved in the "Drafts" folder.
- Serial Mail supports Mac OS X 10.3+.
Guide Review - Serial Mail 3.4 - Email Marketing Software
Mac OS X Mail is a very capable email program. Of course, it lets you create and send messages. Likewise, the Mac OS X Address Book is a capable address database.
Serial Mail takes the smart, logical step to combine them to form a — capable — bulk email application. All you have to do is create a message template in Mail, save it and call Serial Mail to pick it up.
Serial Mail lets you select an address book group and then merges not only email address and recipient name, but also a great number of address book fields.
While you can even use custom fields and specify default values, the whole merging business is not particularly comfortable. There's also no advanced text processing (conditional text or scripting) and Serial Mail can't write updated values back to the Address Book.
Still, Serial Mail is a clever and flexible way to deliver personalized messages to (not too large) groups of people.
