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AutoMail 2.8 - Email Marketing Software

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By , About.com Guide

AutoMail

AutoMail

Heinz Tschabitscher

The Bottom Line

AutoMail is a tool for flexible, automated mail merging and fast delivery — not more and not less. Its lack of comfort and relative crudeness make it a tad difficult to work with.
AutoMail is no longer available.

Pros

  • AutoMail can be fully automated
  • Flexible mail merging
  • Fast message delivery

Cons

  • AutoMail is crude and a tad difficult to operate
  • Can't write back to database
  • Lacks a comfortable message editor

Description

  • AutoMail delivers personalized bulk email messages through an internal sending engine.
  • Imports data from a tab-delimited file and merges it with a message template.
  • Alternatively, AutoMail can use simple mailing lists that can be edited within the program.
  • AutoMail supports both plain text and HTML messages.
  • The process of merging, choosing a template and message delivery can be automated.
  • Individual messages can be previewed before delivery in AutoMail.
  • AutoMail supports Mac OS 8/9 and Mac OS X.

Guide Review - AutoMail 2.8 - Email Marketing Software

Many email marketing applications try to do everything. AutoMail does not. Instead, it concentrates of the core business of merging a database with a message template and delivering the resulting personalized messages as quickly as possible.

All this can be automated, and once it is set up correctly, AutoMail is a flexible, albeit a bit crude, bulk email tool. Unfortunately, AutoMail is not particularly comfortable to use, and the lack of list management, a powerful message editor, incoming mail processing or the ability to write back to the database confine AutoMail's utility.

If AutoMail meets you needs, it meets them reliably, and without much ado.

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