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The Bottom Line
WorldMerge is a great tool for merging templates with a database and delivering the resulting messages fast, but not quite an all-around bulk email solution.
Pros
- WorldMerge can deliver messages fast
- Flexible mail merging
- Easy to use
Cons
- WorldMerge lacks a comfortable HTML editor
- No incoming mail handling
- Mailing scheduler could be more flexible
Description
- WorldMerge sends personalized bulk emails through its internal or an external SMTP server.
- Import lists directly from Access, Excel, dBase, the Eudora address book, a plain text file or via ODBC.
- Flexible mail merging including unlimited custom fields.
- Supports plain text and HTML messages.
- Message delivery can be scheduled.
- You can preview mail before delivery.
- WorldMerge supports Windows 9x/ME/NT/2000/XP.
Guide Review - WorldMerge 4.0 - Email Marketing Software
First, we analyze the world into small pieces. Then we merge it into one we like. And the tool we use? Why, WorldMerge!
Seriously, WorldMerge has impressive mail merging capabilities. This, the ability to filter the list before the merge, and the really fast message delivery qualify it as a competent bulk email application.
Since the message editor lacks power and offers no WYSIWYG HTML editing and since WorldMerge does not handle incoming mail (to handle unsubscription requests, for example) it is really best used for merging a template message generated in another program with a database equally generated with another application.
