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Experiment with Link Placement in Newsletters


The same link at another place is a different link.

The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort.

That's why you should

  • experiment with link placement in your newsletter.

Segment your list or, if you can't segment, use consecutive issues to vary the placement of standard links. Monitor click-through rates closely to determine which link works best in a certain position, and in which position a link works best.

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