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Get Subscribers Through Cooperation with the Competition

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The primary source of opt-in subscribers probably is your web site.

Get Subscribers Through Cooperation with the Competition

Now it's time to look for other places to build your list, it's time for cooperation with the competition:

  • Turn to the Web sites that people who might be interested in your newsletter are likely to visit — even before (or instead of) your own site.
  • Cooperate with the owners of these sites in some way that can profit both of you. Exchange sign-up forms, for example, and append them to the site-specific forms.
    • Make sure the content and target group of the two sites and newsletters are close, but not identical.

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