Get Subscribers Through Cooperation with the Competition
Now it's time to look for other places to build your list, it's time for cooperation with the competition:
- Turn to the Web sites that people who might be interested in your newsletter are likely to visit even before (or instead of) your own site.
- Cooperate with the owners of these sites in some way that can profit both of you. Exchange sign-up forms, for example, and append them to the site-specific forms.
- Make sure the content and target group of the two sites and newsletters are close, but not identical.