Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. May these tips, tricks and secrets make it easy and powerful for you.
Make your newsletter recipients feel more like themselves, less like mere numbers by greeting them individually and personally.
Why "$$$" won't bring you $$$.
Holidays are often holidays from email, too. That's why email marketing during the holidays is often not very effective.
Avoiding having people enter @htomail.cmo and @yhoo.com in the signup form for your newsletter.
Make sure recipients of your email marketing message know what you expect them to do (and what they can expect in return).
My newsletter is "opt-in", sure! What that means? Um... well. yes.
Never fiddle with your subscribers' email addresses, not even if they obviously can't type.
Move the boring stuff down the page, and greet recipients with your best offer instead.
If it's your email marketing, make people see instantly that it is your email marketing.
The path to successful email marketing is not paved with exclamation marks.
Maximize performance by putting the right links in the right places.
Make the pie of newsletter subscribers larger together.
Turn your anonymous users into subscribers you can greet personally — by asking them for their name.
Who doesn't want to be greeted with her name?
Build your list with sweepstakes, but keep an eye on the quality of your subscribers.
What the open rate of an email marketing campaign or newsletter can tell you -- and what it can't.
If you can't decide whether you should publish your newsletter as HTML or plain text, do both and let your recipients decide individually which they prefer.
Unhappy subscribers are worse than no subscribers. An easy and fail-safe way to unsubscribe is a way to make subscribers happy.
The connection to your ISP is one of the most important. So make sure they know that you're sending legitimate bulk email and won't disconnect you as a spammer.
There is more to email marketing than personalized mass mails and newsletters. Discover all the forms and instruments of effective email marketing.
Spammers can teach you a lot about email marketing.
To make it more difficult for spam to fool them, spam filters check that the plain text and HTML parts of email messages do correspond.
Lose one address, gain another, retain a subscriber when a user's email address changes.
An email marketing campaign is nothing without a landing page, so make sure it visually belongs to its campaign and does not irritate the user.
Avoid a spam-like impression by making sure unsubscriptions from your newsletters or email marketing lists go into effect immediately.
How does an opt-in list go together with being blocked and filtered as a spammer? It may be your email marketing service provider's fault.
No audio is better than weak audio, but... audio that rocks can boost your email marketing campaign.
An additional bonus can improve the chance that somebody will sign up for your newsletter significantly.
Content ideas usually have this form: "How can I do this?". So how can I get great content ideas?
Consolidating news provides a useful service to your newsletter subscribers, and it shows your expertise in the field, too.
If you are searching for inspiration for your newsletter, all you need may be a holiday. The year is rich in holidays, occasions and festivities to write about or to relate to.
Make purchasing easy by prefilling forms on pages reached from your newsletter.
Here's a cheap and easy way to personalize and optimize the content in your newsletter for individual recipients.
Make sure visitors can sign up to your newsletter when and where they want.
You've got 24 hours to win — or lose — a customer, so be sure to reply to emails within a day.
Find the right frequency for your email marketing efforts.
Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday? Which day will work best?
Newsletter subscribers expect and deserve content, which salespeak alone is not.
If you send your newsletter less often, your subscribers may forget about you and their signing up, and perceive your mailing as spam.
Weekly, adv.: every week; etc. Here's why it's important to send your newsletter periodically, and on time.
Get the best of both worlds and give those who prefer HTML a rich version and those who prefer plain text and plain alternative — automatically and easily.
The vision of email marketing: every customer is a special customer.
Make sure your email marketing message looks good not only in your email program, but in your recipient's, too.
If recipients can't click through to your site from your email marketing message, all other efforts were in vain.
Do you want your email marketing single opt-in or double-sized? Find out what the difference between single and double opt-in means.
A template is something to cling to, and something your readers will recognize.
Relative URLs will fail to bring people from your newsletter to your site. Absolutely.
Make important text stand out in your email marketing efforts by using bold face.
Spark interest, and make your recipients comfortable with opening your marketing messages.
People don't like to read mail from strangers or robots. But messages From: a name they know and trust are welcome.
Tell them exactly what they want to know in your newsletter. A fabulous way to find out what your subscribers do want to know is reading their emails.
