If you ever got spam you know how not to market with email. But how is email marketing done right? Learn about effective campaigns, successful newsletters, one-to-one permission marketing and more with these helpful books. They're the best.
"Effective E-Mail Marketing" really belongs on every email marketer's bookshelf -- or next to the keyboard, rather. In this book packed with real-world examples and insightful tips Herschell Gordon Lewis shows you how to craft email marketing campaigns and newsletters the produce returns, and how to avoid the common (or uncommon) pitfalls. Don't look for technology info here, though.
"Marketing with E-mail" is a wonderful book. If you want just one book on email marketing, get this one. Shannon Kinnard explains the different ways to use email for marketing and how to use them best, all with lots of examples, cheat sheets, and in an easy to read (and use!) manner.
Kim MacPherson used her experience as an email marketing authority to create a complete how-to guide packed with strategies, tips, and guidelines for all aspects of direct email marketing, plus a few insightful case studies. A little lighter on the theoretical side, "Permission-Based E-Mail Marketing That Works" has everything to get you started, and successful.
"Internet Direct Mail: The Complete Guide to Successful E-Campaigns" is not brand new, so you'll not find information on the latest advances in email marketing technology. What you will find however, is a great deal of background as well as hands-on information that can help everybody and every business use email marketing to their advantage.
Jim Sterne and Anthony Priore touch upon most issues involved with email marketing. There's a good deal of good information and strategy to be found in this book, but it lacks depth where you'd like to know more and provides lots of information and examples where it seems not so necessary.