|Nine Strategies for Smart Email Marketing|
|Strategy 1: Attention for your email marketing efforts requires permission.|
How many emails do you get every day? And how many of them do you read?
The in-box has become a fierce battleground for your subscribers' attention. So let's look at effective ways and strategies to keep your email marketing messages from becoming victims of the delete key.
1. Attention Requires Permission
You can only get the recipient's attention if you have the explicit permission to do so.
The permission doesn't guarantee that your email marketing campaign will be a success, but if you send without permission and your recipients get the feeling that you want to force something down their throat, failure is guaranteed.
So make sure you get your recipients' permission, preferrably via double opt-in.