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 Related Terms
• Double Opt-In
• Opt-Out
• Single Opt-In
• Spam
Definition: Opt-out email marketing assumes a general permission to send marketing messages to everyone who has not explicitly stated that they do not want to receive such information. Spammers operate on this highly problematic premis. Opt-in email marketing, where messages are only sent to those who request them, is much more effective.

Think of opt-out marketing as a never-ending chain of mailing list that you are automatically subscribed to. While you can unsubscribe ("opt out of") each list individually, it won't be long before a new list emerges, and of course you're automatically subscribed.

Also Known As: Spam

Related Resources:

Email Marketing Tips, Tricks and Secrets
Make email marketing work for you.

Mac Bulk Email Applications
Email marketing tools for the Mac in review.

Windows Bulk Email Applications
Windows makreting tools in review, too.

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