Also note the difference between single opt-in and double opt-in. Also Known As:
Permission-based marketing
Related Resources:
Mac Bulk Email Applications Windows Bulk Email Applications
Definition:
Opt-in email marketing means sending marketing messages only to people who explicitly requested them. If a customer asks for a specific piece of information, you have the permission to send that information and nothing more. To continue sending marketing emails you need the explicit permssion to do so ("Please send me announcements and special offers via email", for example).
Related Terms
• Double Opt-In
• Opt-Out
• Single Opt-In
• Email Address Appending
Email Marketing Tips, Tricks and Secrets
Make email marketing work for you.
Email marketing tools for the Mac in review.
Windows makreting tools in review, too.
<Back
to Last Page> <Full Glossary>
Filed In:
Opt-In
<Back to Last
Page> <Full
Glossary>
Explore Email
©2012 About.com. All rights reserved.
A part of The New York Times Company.