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 Related Terms
• Double Opt-In
• Opt-Out
• Single Opt-In
• Email Address Appending
Definition: Opt-in email marketing means sending marketing messages only to people who explicitly requested them. If a customer asks for a specific piece of information, you have the permission to send that information and nothing more. To continue sending marketing emails you need the explicit permssion to do so ("Please send me announcements and special offers via email", for example).

Also note the difference between single opt-in and double opt-in.

Also Known As: Permission-based marketing

Related Resources:

Email Marketing Tips, Tricks and Secrets
Make email marketing work for you.

Mac Bulk Email Applications
Email marketing tools for the Mac in review.

Windows Bulk Email Applications
Windows makreting tools in review, too.

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