Definition: Email address appending merges a database of email addresses with an existing marketer's database to add email as an additional means of contact to the latter database. The database of email addresses usually is from a third party opt-in email marketing service, but it can also be an in-house list of newsletter subscribers.
Because the subscribers to the opt-in list have not given explicit permission to the marketer whose database their email addresses are appended to, messages may be conceived as spam.
Also Known As: Email appending
Alternate Spellings: E-mail address appending
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