Definition: Email address appending merges a database of email addresses with an existing marketer's database to add email as an additional means of contact to the latter database. The database of email addresses usually is from a third party opt-in email marketing service, but it can also be an in-house list of newsletter subscribers.
Because the subscribers to the opt-in list have not given explicit permission to the marketer whose database their email addresses are appended to, messages may be conceived as spam.
Also Known As: Email appending
Alternate Spellings: E-mail address appending
Email Marketing Tips
Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. May these tips, tricks and secrets make it easy and powerful for you.
Bulk Email Applications
Email marketing can be very successful if it is done right. Find the right software for Windows, Mac OS and other operating systems to do it right.