Related Terms • Click-Through Rate • Opt-In

Definition: Measures how many of one hundred recipients of a mailing took the desired action (making a purchase, signing up for a newsletter, or registering, for example).

To be correct, the conversion rate must not collect data from people who reach a landing page from a newsletter directly, but also those who use other channels (phone, fax,...) or those who take an action because of, but not directly from a mailing.

Also Known As: Conversions

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