Related Terms
• Click-Through Rate
• Opt-In
Definition: Measures how many of one hundred recipients of a mailing took the desired action (making a purchase, signing up for a newsletter, or registering, for example).
To be correct, the conversion rate must not collect data from people who reach a landing page from a newsletter directly, but also those who use other channels (phone, fax,...) or those who take an action because of, but not directly from a mailing.
Also Known As: Conversions
Related Resources:
Email Marketing Tips, Tricks and Secrets
The path to success is paved with emails.Mac Bulk Email Applications
Email marketing tools for the Mac in review.Windows Bulk Email Applications
Windows marketing tools in review, too.
