Related Terms
• Conversion Rate
• Opt-In
Definition: Measures how many people of one hundred clicked on a link in an email on average.
The click-through rate does not take into account people who later came to a Web site in response to an email marketing campaign, so it can be used to measure the direct response only.
Also Known As: CTR
Examples: My last campaign had a click-through rate of 4 percent!
Common Misspellings: click-trough rate
Related Resources:
Email Marketing Tips, Tricks and Secrets
The path to success is paved with emails.Mac Bulk Email Applications
Email marketing tools for the Mac in review.Windows Bulk Email Applications
Windows marketing tools in review, too.
