Definition: Measures how many people of one hundred clicked on a link in an email on average.
The click-through rate does not take into account people who later came to a Web site in response to an email marketing campaign, so it can be used to measure the direct response only.
Also Known As: CTR
Examples: My last campaign had a click-through rate of 4 percent!
Common Misspellings: click-trough rate
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