The Bottom Line
e-Campaign is a simple and easy to use bulk email application that can be perfect for smaller campaigns with its basic mail merging and the WYSIWYG HTML editor, but lacks flexibility and power.
Pros
- e-Campaign has a powerful and flexible HTML editor
- Automatic bounce handling
- Mail merge functionality
Cons
- Plain text editor could be more powerful
- e-Campaign lacks database connectivity
- No scripting or conditional text
Description
- Send bulk emails through an external SMTP servers or the built-in sending engine with e-Campaign.
- e-Campaign offers message personalization through mail merging using an unlimited number of fields.
- Powerful and flexible WYSIWYG HTML message editor with support for Flash and source editing.
- e-Campaign also supports plain text and multipart/alternative messages.
- Fast message delivery through multiple server connections. Optionally, sending can be scheduled.
- Includes a built-in SMTP engine for fast, multi-threaded message delivery.
- e-Campaign can check a POP account for automatic handling of bounces and unsubscriptions.
- e-Campaign supports Windows 9x/ME/NT/2000/3/XP.
Guide Review - e-Campaign 2.96 - Email Marketing Software
It may sound like the latest buzzword in a superficial, media-crazy society, but e-Campaign is something mundane and useful. It is a reasonably flexible, quite powerful and easy to use bulk email application.
e-Campaign shines with a powerful HTML message editor that also lets you edit the HTML source. Another plus is e-Campaign's integrated bounce handling that sorts removes bouncing addresses automatically and respects unsubscription requests.
e-Campaign supports mail merging for personalized messages, but more flexibility and scripting would be nice. Message delivery is quite fast through either an external server or the internal SMTP engine, and mailings can be scheduled (though the flexibility could be improved here, too).
