The Bottom Line
WorldCast is a powerful, sophisticated and fast bulk mail software with great automatic list management, but unfortunately limited mail merging.
Pros
- WorldCast offers fast internal SMTP mail delivery
- Address validation and correction
- WorldCast includes powerful list management
Cons
- WorldCast lacks custom mail merge fields
- Can't write back to databases
- WorldCast does not preview messages
Description
- WorldCast sends emails in bulk through its internal SMTP engine or an external SMTP server.
- WorldCast includes sophisticated list management and email address validation.
- Can process incoming subscription and unsubscription requests as well as bounced mail automatically.
- WorldCast offers a WYSIWYG HTML message editor with included source editor and spell checker.
- WorldCast can recover from crashes and continue mailing where it left.
- Imports addresses from text, dBase or CSV files and from various email clients' address books.
- Offers integration with PageGate to deliver message to cell phones and other wireless appliances.
- WorldCast supports Windows 9x/ME/NT/2000/3/XP.
Guide Review - WorldCast 3.1.48 - Email Marketing Software
WorldCast can easily be the only program you need for bulk mailing.
With its sophisticated address validation and flexible handling of incoming or returned/bounced messages WorldCast makes list management a snap. Message creation with the integrated editor is easy, too (a flexible template system inserts predefined text blocks with a shortcut key, for example).
Unfortunately, WorldCast's mail merging is not as flexible and essentially limited to inserting name and email address of the recipients. This also makes advanced list filtering impossible.
These, though, are about the only major shortcoming in WorldCast, an otherwise powerful and reliable bulk mail application.
