The Bottom Line
NewsMerge has some limitations, but the powerful mail merging and overall flexibility make it a nice alternative for small to mid-sized mailing lists.
Pros
- NewsMerge offers powerful mail merging
- Subscription/Unsubscription request handling
- NewsMerge is easy to use
Cons
- NewsMerge lacks an internal SMTP engine
- No message preview
Description
- NewsMerge sends personalized bulk emails via an external SMTP server.
- Flexible mail merge capabilities including custom fields and conditional text.
- Processes incoming POP mail for automatic subscription and unsubscription.
- NewsMerge offers scheduled newsletter delivery and mail checking.
- Supports plain text and HTML messages and offers a WYSIWYG HTML editor.
- Import addresses from CSV files, Outlook or Outlook Express, or connect to MS SQL Server.
- NewsMerge supports Windows 9x/ME/NT/2000/3/XP/Vista.
Guide Review - NewsMerge 2.2 - Email Marketing Software
With its database-centered approach, NewsMerge is a very flexible bulk email application. It sports powerful mail merging including custom fields and conditional text.
Subscriber data is in a database, as is every single issue of the newsletters you define. Alternatively, NewsMerge can use MS SQL server for its database needs. While the mail merging is great and HTML editing is easy, message preview would be nice.
Unfortunately, NewsMerge relies on one external SMTP server and does not offer an internal sending engine. For smaller projects NewsMerge is a flexible and easy to use companion, however.
