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The Bottom Line
Mass e-Mailer is a solid bulk email tool with great mail merging, but a mediocre mail editor and weak list management.
Pros
- Mass e-Mailer offers flexible mail merging
- Built-in SMTP engine
Cons
- Weak list management
- No message preview
- Mass e-Mailer lacks conditional text
Description
- Mass e-Mailer delivers bulk emails vie external mail servers or internal SMTP engine.
- Import data from tab, comma, and space-delimited lists.
- Flexible mail merging including several custom fields.
- Supports both plain text and HTML messages.
- Mass e-Mailer supports Windows 9x/ME/NT/2000/XP.
Guide Review - Mass e-Mailer 1.2 - Email Marketing Software
One of the most important aspects of email marketing done right is personalization. With its flexible mail merge capabilities, Mass e-Mailer is ready for that job. Unfortunately, conditional text with IF statements is not possible.
Mass e-Mailer's list management is not spectacular, but it allows you to import customer data, and lists can be filtered before sending. Since the editor is not very sophisticated and since there is no preview function, this can be hazardous, however. Delivery happens either via external servers or the rather speedy internal SMTP engine.
All in all, Mass e-Mailer delivers a solid performance without spectacular highlights, but also without major shortcomings.
