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The Bottom Line
Mail Magic is a bare bones and functional bulk email tool that can yield satisfactory results. It's not particularly comfortable, however, and advanced features are missing.
Pros
- Mail Magic offers flexible mail merging
- Supports HTML, comes with templates
Cons
- Mail Magic lacks list management, segmenting
- Crude, inconsistent interface
- No internal SMPT sending engine
Description
- Mail Magic sends bulk emails through an external SMTP server.
- Mail Magic supports plain text, HTML and multipart/alternative messages.
- Mail Magic comes with a number of message templates and lets you create your own, too.
- Includes a database editor and offers mail merging using arbitrary fields.
- Mail Magic can import lists from CSV files.
- Mail Magic supports Windows 98/ME/NT/2000/XP and Mac OS 9/X.
Guide Review - Mail Magic 2.2 - Email Marketing Software
Exceptionally crude tools can yield (not exceptional, but) satisfactory results.
Take Mail Magic, for example. A database editor that couldn't be simpler (you'll probably want to edit your lists elsewhere), a message editor that almost does not exist, and a "Send" button.
Still, Mail Magic lets you send reasonably personalized bulk emails quite fast (albeit only through an external SMTP server). The template "editor" marks the line between simple and too simple, though, and Mail Magic lacks list management or segmenting, scripting, an internal SMTP engine, and more advanced features.
