The Bottom Line
KingMailer is a relatively flexible and powerful bulk email tool with an interface that doesn't rank high in usability, and some weak spots.
Pros
- KingMailer offers standard mail merging
- Fast message delivery
- Incoming mail processing
Cons
- KingMailer hasn't the most usable interface
- Weak internal message editor
- No message preview
Description
- Send personalized bulk emails via internal or external SMTP server with KingMailer.
- Flexible mail merging using multiple custom fields.
- Filters lists before mailing, handles subscription and unsubscription requests via a POP account.
- Import mailing lists from CSV, Access, Excel, Windows Address Book, dBASE, FoxPro and Paradox.
- Send both plain text and HTML messages including attached images.
- KingMailer offers detailed logging and address verification.
- KingMailer supports Windows 9x/ME/NT/2000/XP.
Guide Review - KingMailer 03.010 - Email Marketing Software
Don't judge KingMailer by its interface alone. It's not a particular pleasure to work with, but it still provides access to a lot of powerful features.
KingMailer can deliver mail through its internal or an external SMTP server. The messages can be plain text or HTML, and KingMailer will make sure that included images will work. Not only can messages be personalized with mail merging fields, but the list can be filtered before delivery. KingMailer also takes care of automatic subscription and unsubscription management.
Unfortunately, the internal message editor is weak, and you cannot preview messages before sending. If you can tolerate the interface, you get a fairly attractive package, however.
