The Bottom Line
BMail is a simple yet quite powerful, but not very comfortable bulk mailing tool.
Pros
- BMail offers flexible mail merging
- Simple, easy to use
- List management
Cons
- BMail lacks a message preview
- No internal SMTP sending engine
- Editor lacks power
Description
- Send emails in bulk through external SMTP servers with BMail.
- Message personalization through multiple custom mail merge tags.
- BMail offers basic list management.
- Send messages as Bcc: or personally addressed.
- BMail supports Windows 9x/ME/NT/2000/XP.
Guide Review - BMail 1.07 - Email Marketing Software
BMail keeps it simple, but it doesn't sacrifice advanced features and flexibility.
BMail's mail merging in particular is powerful with many custom tags. Conditional text could make it even more powerful, though. List management is simple, but powerful as well. Processing of incoming mails to automatically unsubscribe bounces, for example, would be nice.
Unfortunately, BMail's simplicity is not only good: the editor lacks any formatting tools, you even have to type the mail merging tags by hand. The missing message preview is no severe, but still unfortunate shortcoming.
All in all, BMail can get the job done, but requires some work where it could provide comfortable assistance.
