The Bottom Line
Atomic Mail Sender is a basic, but useful bulk email tool with strong message delivery and so-so list management and mail merging.
Pros
- Atomic Mail Sender includes basic list administration and mail merging
- Supports HTML and plain text editing and comes with newsletter templates
- You can track email opening and clicks with Atomic Email Tracker
Cons
- Atomic Mail Sender lacks advanced merging and conditional text
- No list filtering, searching and segmenting, can't connect to databases
- Atomic Mail Sender doesn't handle and process incoming mail
Description
- Atomic Mail Sender delivers emails in bulk through an internal SMTP sending engine.
- Atomic Mail Sender uses multiple threads and logs connections with detail.
- Using a WYSIWYG editor, Atomic Mail Sender lets you compose HTML and plain text messages.
- A basic mail management tool allows you to import and edit lists of recipients.
- Emails can be saved as templates for re-use in Atomic Mail Sender, and examples are provided.
- Atomic Mail Sender replaces variables with list fields for message personalization.
- Atomic Mail Sender integrates with Atomic List Manager for automatic incoming mail processing and list administration.
- Integration with Atomic Mail Tracker lets you analyze open and click rates.
- Atomic Mail Sender can pick up a mailing's pieces after unforeseen crashes or interruptions.
- Atomic Mail Sender supports Windows 9x/ME/NT/2000/3/XP/Vista.
Guide Review - Atomic Mail Sender 4.10 - Email Marketing Software
The basic purpose of a mailing utility is mailing, and this is what's well developed in Atomic Mail Sender. Using a multi-threaded internal SMTP engine or multiple outside servers, Atomic Mail Sender gets the messages out fast flexibly.
The other parts of Atomic Mail Sender only so-so, though, the best probably being the message editor, which offers solid HTML editing support and useful newsletter templates.
Atomic Mail Sender has some included list management, but it can't connect or write back to a database and segmenting lists is not supported. Integration with Atomic List Manager does provide the automatic list management you don't find in Atomic Mail Sender, though.
Further integration with Atomic Mail Tracker brings tracking options to Atomic Mail Sender. You can analyze how your messages are opened, and whether people click.
Atomic Mail Sender alone lets you construct quite professional messages — and get them out quickly.
