Newsletter subscribers are always looking for something valuable (and they are merciless: fail to be useful for them and they'll unsubscribe immediately or, worse, accuse you of spamming).
More Email Quick Tips
Fortunately, it can be surprisingly easy to deliver value even if you're short of a breathtaking story just now:
- Collect, link and probably annotate relevant content.
This is a useful service for newsletter subscribers if they can trust you to show them exactly where the latest must-read for their industry, profession, hobby or interest is -- and they can trust you, can't they. Incidentally, the very press summary is a display of your expertise and knowledge in the field.
