Email Marketing Tips, Tricks and Secrets
Articles Index - page 2
Getting the Names of Anonymous Subscribers I
Turn your anonymous users into subscribers you can greet personally — by asking them for their name.
Newsletter Content Ideas: Asking the User's Questions
Content ideas usually have this form: "How can I do this?". So how can I get great content ideas?
User Questions Mean Great Content for Newsletters
Tell them exactly what they want to know in your newsletter. A fabulous way to find out what your subscribers do want to know is reading their emails.
If You Use Sound in Email Marketing, Make Sure it Rocks
No audio is better than weak audio, but... audio that rocks can boost your email marketing campaign.
Use a Template for Your Email Newsletter
A template is something to cling to, and something your readers will recognize.
Get Newsletter Subscribers with Sweepstakes
Build your list with sweepstakes, but keep an eye on the quality of your subscribers.
Instruments of Email Marketing
There is more to email marketing than personalized mass mails and newsletters. Discover all the forms and instruments of effective email marketing.
Use Bold Face for Emphasis in Email Marketing
Make important text stand out in your email marketing efforts by using bold face.
Send Newsletters at Least Once a Month
If you send your newsletter less often, your subscribers may forget about you and their signing up, and perceive your mailing as spam.
Put Newsletter Sign-up Boxes on Every Page
Make sure visitors can sign up to your newsletter when and where they want.
Rule of Thumb When to Send Your Newsletter
Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday? Which day will work best?
Send Newsletters On Time
Weekly, adv.: every week; etc. Here's why it's important to send your newsletter periodically, and on time.
Avoid Email Marketing During the Holidays
Holidays are often holidays from email, too. That's why email marketing during the holidays is often not very effective.
Avoid $$$ Signs in Email Marketing Campaigns
Why "$$$" won't bring you $$$.
Inform Your ISP About Your Email Marketing Activities
The connection to your ISP is one of the most important. So make sure they know that you're sending legitimate bulk email and won't disconnect you as a spammer.
Make Sure Unusbscriptions are Effective Immediately
Avoid a spam-like impression by making sure unsubscriptions from your newsletters or email marketing lists go into effect immediately.
Get Subscribers Through Cooperation with the Competition
Make the pie of newsletter subscribers larger together.
Address Recipients with Their Name in Email Campaigns
Make your newsletter recipients feel more like themselves, less like mere numbers by greeting them individually and personally.
Learn from Spam
Spammers can teach you a lot about email marketing.
Defining Opt-In Email Marketing
My newsletter is "opt-in", sure! What that means? Um... well. yes.
Use Your Name in the From: Line for Email Campaigns
People don't like to read mail from strangers or robots. But messages From: a name they know and trust are welcome.
1 | 2