Send Newsletters On Time

If part of your email marketing involves sending a weekly newsletter, you should stick to that weekly schedule.

If at all possible, you should not only

• send your newsletter at the same day of the week each week, but also
• at the same time.

If you promise a weekly newsletter, recipients expect a new issue in their Inbox every week. If you cannot fulfill that promise, this will reflect on your credibility not only as a newsletter publisher, but also as a merchant.