Avoid Email Marketing During the Holidays

During the holidays, people tend to be away from their computers and not check their email regularly.

This means they may get your message when they return together with a ton of other mail that has piled up during the holidays. Chances are all but the most important messages will be deleted in a rush without a second look.

This is why you should

• avoid sending your email marketing campaign during the months of December, January, July and August.

Of course, exceptions to this rule are not only possible but sometimes mandatory.