The Bottom Line
"Effective E-mail Marketing" by H. G. Lewis should have a place next to every email marketer's keyboard. It is packed with insightful examples and tips to make your email marketing efforts effective.
Pros
- Lots of tips that can be implemented immediately
- Great insight combined with real-world examples
- Written in plain English
Cons
- Technology is barely touched
- Maybe too optimistic about the impact of spam
Description
- Paperback, 304 pages
- AMACOM; ISBN: 0814471471
- "Effective E-mail Marketing" is a guide to writing effective email marketing campaigns.
- Contains countless tips and examples taken from a real Inbox.
- Practical insight how to avoid email marketing pitfalls (spam, overmailing, and much more).
- Equally practical insight on how to craft effective campaigns or newsletters that produce returns.
Guide Review - "Effective E-Mail Marketing" by H. G. Lewis
There's (only) one aspect of email marketing that "Effective E-mail Marketing" by Herschell Gordon Lewis can't help you with: the technology. Lewis leaves this to those in the know. He's an expert elsewhere.
And expert he is. Using countless real-world examples and useful tips right around every corner of this book, he shows you how to craft effective email marketing messages while avoiding all the common (or not so common) mistakes.
"Effective E-mail Marketing" has real value: practical insight that you can use immediately for your success.
