The Bottom Line
Targetware is a powerful, yet easy to use email marketing service with great data mining, personalization and tracking capabilities.
Pros
- Targetware offers powerful, flexible data mining
- Easily create rich and professional campaigns
- Detailed tracking and analysis
Cons
- Targetware lacks direct database access
- Scripting language support would be nice
Description
- Targetware is a dedicated email marketing application service provider.
- Build your list via a Web site and an optional user survey to collect detailed customer information.
- Create rich HTML emails using pre-built templates or use your own HTML and plain text messages.
- Targetware includes a WYSIWYG HTML message editor.
- Powerful data mining features let you select a fine-grained target group for every campaign.
- Targetware offers flexible mail merging to create personalized messages.
- Detailed tracking (optionally using cookies), response analysis and campaign statistics.
- Targetware message delivery can be scheduled.
- Existing customer database can be used for initial setup.
Guide Review - Targetware 2.5 - Email Marketing Service
Email marketing is something perfectly suited for an ASP. Targetware shows that. The list (including demographic info and user survey responses) is kept at Targetware, and this is also where you create your campaigns.The HTML templates and WYSIWYG HTML message editor make it easy to create rich emails, but you can also roll your own design, of course. Message delivery can be scheduled. The best parts of Targetware are its powerful data-mining capabilities, flexible mail merging and the detailed tracking.
These features make it possible to target messages precisely and analyze the outcome just as precisely. To complete Targetware's feature set, direct database access and possibly a scripting language would be great.
