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GraphicMail - Email Marketing Service

About.com Rating four out of Five
User Rating2.8 out of 5 (4 Reviews)  Write a Review

By Heinz Tschabitscher, About.com

GraphicMail - Email Marketing Service

GraphicMail - Email Marketing Service

Heinz Tschabitscher

The Bottom Line

GraphicMail makes it easy to send rich, personalized newsletters, and also helps you maintain mailing lists and control open rates. It flexibility for more advanced mailings, though.
Pros
  • GraphicMail is easy to use
  • Includes rich newsletter templates
  • Lets you personalize mailings
Cons
  • GraphicMail personalization could be more powerful
  • Internet Explorer and Windows required
  • Lacks database connectivity

Description

  • GraphicMail is a email marketing and newsletter application service provider.
  • Enter addresses by hand, import from csv files or use a ready-made HTML signup form.
  • Offers a WYSIWYG HTML editor, and lets you edit the HTML source and a plain text version.
  • GraphicMail includes rich newsletter templates and lets you create your own reusable templates, too.
  • Automatically handles bouncing addresses and unsubscriptions, creates open rate statistics.
  • You can collect and story any subscriber info and use it for personalization in mailings.
  • GraphicMail offers click-through statistics on the link level.
  • Mailings can be scheduled up to one month in advance.
  • GraphicMail supports Internet Explorer 5+ and Windows 98/ME/NT/2000/3/XP/Vista.

Guide Review - GraphicMail - Email Marketing Service

Signup forms, database queries, unsubscriptions, open rates,... Even a simple newsletter becomes a complex task quickly. GraphicMail successfully makes all of this easy and helps you avoid common pitfalls.

You can build your list by importing addresses or using the ready-made signup form on your site. Messages are designed in a rich and easy to use WYSIWYG HTML editor. GraphicMail even comes with nicely designed examples as templates.

Message delivery is a snap, and GraphicMail handles unsubscriptions and open rates automatically. Up to 25 database fields let you collect information about your subscribers and use it for message personalization.

Database write-back and more advanced mail merging features arent's available, though.

User ReviewsWrite Review
1 out of 5 1 out of 5
SpammersApril 10, 2009By bazarlatino
"Today my personal email address was full of advertising sent by GraphicMail Mexico's customers. I NEVER registered in their customers' mailing lists. This company takes email addresses from public forums. They took my personal email address from a public forum at a Mexican newspaper (El Universal). It's a bad joke of the destiny for GraphicMail that my business is e-marketing. This shows that this company has no experience and could damage businesses reputation. So I would advice those people who want to get more customers: DON'T HIRE SPAMMERS. These people reached me, but I'm not a potential customer for their own clients. I'm not interested in their clients' offers. It means that this company does not have targeted mailing lists. Up to date email marketing is only useful if your customers go to your website and register in the site to get your newsletters and they later verify they're interested in your offer. Some of the emails that I got from GraphicMail's customers reached my inbox, but most of them went to the spam folder and I didn't open them. if you have a good business name do not hire spammers. It's a waste of time and money. It's my personal experience: When I was a newcomer to the world of e-business I spent too much money in email marketing. I trashed it. Up to date there are good e-marketing strategies that bring customers to you. You don't need to send spam like GraphicMail's clients."

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