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The Bottom Line
A capable and fairly flexible bulk email tool, sMailing makes sending highly personalized messages easy. Unfortunately, it lacks some features that could add further power to the ease. sMailing is no longer available.
Pros
- Offers flexible templates and mail merging
- sMailing comes with a WYSIWYG HTML editor, great message preview
- sMailing is easy and comfortable to use
Cons
- sMailing doesn't offer IF statements or scripting for advanced personalization
- No incoming mail processing for automatic list management
- sMailing server can't deliver mail directly, supports only one server
Description
- sMailing sends bulk emails through an external SMTP server.
- Messages can be personalized with a number of standard and custom database fields in sMailing.
- sMailing offers plain text and HTML message editors, can send HTML messages including images.
- sMailing provides full personalized message preview and a detailed sending log.
- Easy to use and flexible list editor, imports addresses from a number of sources.
- sMailing lets you save messages as templates for further refined campaigns.
- Optionally, sMailing works with sMailing Server to collect and deliver email.
- sMailing supports Mac OS 8.6+/X.
Guide Review - sMailing 5.0 - Email Marketing Software
If you're looking for a tool that makes bulk email as easy as 1-2-3, sMailing may be right for you. It takes you through the process step by step. You start with writing a message in the comfortable editor capable of both plain text and HTML. Personalizing the mail is a matter of dragging and dropping various (including custom) tags in the right place.
Next comes the list, which can be created in sMailing or imported from several sources. After a great preview function that shows you the messages as they'll arrive, you're ready for sending. If you prefer to manage your projects from a centralized window, this is possible, too, and just as straight forward.
Unfortunately, sMailing relies on one external SMTP server for delivery only and provides hardly any list management. sMailing also can't process incoming mail for automatic unsubscription and subscriptions or bounced mail handling. Conditional text with IF statements or even support for a scripting language and database write-back would make great improvements, too.
