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The Bottom Line
SerialMailer is a basic bulk email tool, but it comes with enough power and flexibility to deliver personalized mailings quite professionally.
Pros
- SerialMailer is simple and easy to use
- Sends messages directly or through an email client using AppleScript
- SerialMailer offers flexible mail merging
Cons
- SerialMailer's message editor could offer more advanced formatting options
- SerialMailer lacks some more advanced features
Description
- SerialMailer sends mailings through Mac OS X Mail or directly via SMTP.
- Messages can be personalized using any database field (and conditional text).
- By including the output of command line apps in the body you can further individualize messages.
- SerialMailer includes a simple database editor and the message editor uses the OS X spell checker.
- The editor, though simple, supports essential HTML text formatting and knows multipart/alternative.
- You can preview messages in SerialMailer before delivery.
- SerialMailer supports Mac OS X 10.3+.
Guide Review - SerialMailer 5.3 - Email Marketing Software
SerialMailer's simple interface, like SerialMailer itself, does expose the necessary functions.
SerialMailer grabs its list from a database (a — crude — database editor is included) and the message from a text or HTML file (a — crude — message editor is included), merges the two, and delivers the personalized messages through Mac OS X Mail or an internal SMTP engine.
Simple, but it works, and the option to include command line tool output in the message body adds further possibilities. You can even get a preview of the emails before sending.
Unfortunately, SerialMailer lacks more refined features like database write-back or integrated scripting. You can insert conditional text, though, and all in all SerialMailer is a great basic tool to deliver flexibly personalized mailing.
