MaxBulk Mailer 6.6 - Email Marketing Application

Pros

• MaxBulk Mailer supports flexible mail merging using variables and conditional text
• A WYSIWYG HTML editor makes crafting messages easy in MaxBulk Mailer
• MaxBulk Mailer sports a good message preview

Cons

• MaxBulk Mailer comes with only meager documentation
• No internal SMTP engine for fast direct message delivery
• MaxBulk Mailer lacks incoming mail processing for automatic subscription handling

Description

• Send bulk emails through external SMTP server fast with MaxBulk Mailer.
• Personalize messages using flexible mail merging including custom tags and conditional text.
• Support for plain text and HTML (includes simple WYSIWYG HTML editor), arbitrary header lines.
• MaxBulk Mailer offers detailed SMTP logs and delivery reports.
• MaxBulk Mailer offers scheduled delivery and can throttle message output.
• You can preview messages and send test emails easily.
• MaxBulk Mailer imports addresses from MySQL/PostgreSQL databases and email client address books.
• Using "remote list", MaxBulk Mailer can use a list maintained by a PHP script on your web server.
• eMail Bounce Handler extracts bouncing email addresses from incoming mail.
• MaxBulk Mailer supports Windows 9x/2000/XP/Vista and Mac OS X.

Guide Review - MaxBulk Mailer 6.6 - Email Marketing Application

MaxBulk Mailer is well equipped for this crucial task. You can insert not only standard tags (like name and email address) but also up to ten custom fields. IF statements further personalize mailings.

A WYSIWYG HTML editor with support for inline images and plain text alternatives plus the great option to send web pages makes creating rich campaigns a snap. You can even have MaxBulk Mailer create different emails containing different images for different recipients, and per-recipient preview gives you a quick impression of what you are about to send.

Happy with a design, you can save it as a message template for future use. Happy with a passage, you can save it as a text snippet for future use, too.

MaxBulk Mailer is easy to use, but a bit more detailed documentation would be helpful.

Unfortunately, MaxBulk Mailer does not include an SMTP server. List management is not stellar either, but you can merge lists on the fly for some flexibility. Optional integration with a handy PHP script lets MaxBulk Mailer use a list kept on and maintained through your web site, and eMail Bounce Handler (also optional) takes care of bounces expertly.

All in all MaxBulk Mailer is a great, solid and flexible program, however.