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mailMaker 1.1.1 - Email Marketing Software

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mailMaker - Email Marketing Software

mailMaker - Email Marketing Software

Heinz Tschabitscher
The Bottom Line
mailMaker is a simple and easy to use tool for group mailing and integrates with the Mac OS X address book and your favorite email client, but this very integration is also its biggest problem. Mailing larger groups is hard to do, and automatic personalization or advanced formatting are impossible in mailMaker.
Pros
  • mailMaker is simple and easy to use
  • Uses your email program to send messages,
  • mailMaker lets you use addresses from Address Book easily
Cons
  • Delivery to larger groups cumbersome to impossible (each mail must be delivered individually)
  • No automatic personalization or mail merging
  • mailMaker has only a weak editor and doesn't support rich text or HTML formatting
Description
  • mailMaker lets you send bulk emails through your favorite email client.
  • Recipient's addresses can be entered directly in mailMaker or taken from the Mac OS X Address Book.
  • mailMaker can create messages in Mac OS X Mail, Eudora, Entourage, PowerMail and Mailsmith.
  • mailMaker supports Mac OS X 10.3+.
Guide Review - mailMaker 1.1.1 - Email Marketing Software
I never really understood why a database would be called FileMaker, but I think I have an idea why mailMaker is called mailMaker.

Making emails is exactly what mailMaker does: using a simple and easy to use interface, mailMaker lets you enter recipients by hand or pick them from your Mac OS X Address Book, write a message and then create a mail for each recipient in your email program, ready to be sent.

While this gives you the option to preview and personalize each message, this "manual" delivery is also really cumbersome for larger lists. And, talking of personalization, unfortunately mailMaker can't use Address Book fields other than email address and name to automatically merge variables in your message template with field content. The message editor in mailMaker, while sporting the useful Mac OS X spell checking, lacks advanced formatting capabilities.

So, all in all, mailMaker makes mailing groups a little easier — but it's a little little.

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