The Bottom Line
MailDrop is a particularly elegant and simple tool for sending flexibly personalized emails in bulk. It's a bit short on advanced features, though.
Unfortunately, MailDrop is no longer available.
Unfortunately, MailDrop is no longer available.
Pros
- MailDrop offers flexible and powerful mail merging
- Easy to use, elegant, and simple interface
- MailDrop offers a preview of individual messages including rich HTML formatting
Cons
- MailDrop lacks conditional text or scripting for further message personalization
- MailDrop doesn't come with an internal SMTP sending engine
- Can't process incoming mail or bounces to subscribe/unsubscribe automatically
Description
- MailDrop lets you send emails in bulk through an external SMTP server.
- Flexible mail merging including up to ten custom fields lets you send customized mail in MailDrop.
- MailDrop import and export formats include XML and plain text.
- Supports both plain text and HTML messages with full Unicode compliance.
- MailDrop lets you preview individual messages (with support for HTML).
- Includes tools to eliminate duplicate and invalid email addresses from lists.
- MailDrop supports Mac OS X.
Guide Review - MailDrop 1.3.3
MailDrop looks great, and it is a joy to use. That's not something you find often in a bulk email application. MailDrop combines this ease of use with a solid set of features.
Most importantly, MailDrop lets you personalize messages using a great number of database fields including custom ones. Getting data into MailDrop is easy, too, with flexible importing options.
Unfortunately, MailDrop can't connect to a database server directly. This could further enhance the personalization with segmenting and write-back. Support for conditional text is another possibility.
If you can do without these power features and can deal with lacking support for multipart/alternative messages, MailDrop is a nice tool for sending personalized bulk email.
