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- IntelliMerge offers flexible personalization
- Full message preview lets you check before sending
- IntelliMerge can check for bounces and remove invalid addresses
- IntelliMerge lacks list segmenting and can't write back to the database
- No SMTP server included
- IntelliMerge sends personalized bulk emails through an external SMTP server or directly.
- Flexible message personalization through multiple custom fields and conditional text.
- IntelliMerge supports plain text and HTML, and you can use a web page as a template, too.
- Includes a simple WYSIWYG HTML editor as well as plain text and HTML source editors.
- IntelliMerge lets you preview individual messages and can optimize HTML code for size and speed.
- List management includes duplicate and sanity checks as well as handling of bounced messages.
- FileMaker integration (example scripts available) makes it easy to leverage existing data.
- IntelliMerge imports lists from Address Book, Entourage, Outlook Express, iPod, and text files.
- You can schedule messages for later delivery.
- IntelliMerge supports Mac OS X 10.x
IntelliMerge provides the necessary tools through an elegant, easy to use interface. Most notably, IntelliMerge offers versatile mail merging using many custom fields as well as conditional text. It's a pity equally flexible list segmenting and analysis is not part of the package, especially since IntelliMerge does come with a database editor. It lacks direct database connectivity as well as the option to write back to databases, though.
IntelliMerge is not worthless when it comes to list management, though: it checks for invalid addresses and for bounces, and via a PHP script on your site can accept subscription as well as unsubscription requests.
You can compose emails using plain text or IntelliMerge's rich text editor. More flexible and often handy is the option to upload your message to a web site and make IntelliMerge use it as a template, which works smartly. While you can set messages for later delivery in IntelliMerge, more flexible scheduling might be nice.
