Rapid Mailer
Rapid Mailer is a simple bulk email application with strong support for the basics: mail merging and message delivery.

Mass e-Mailer 1.2
Mass e-Mailer is a solid bulk email tool with great mail merging, but a mediocre mail editor and weak list management.

MailEdge 2.1.4
MailEdnge sends personalized plain text and HTML bulk emails reliably and has a nice interface, but lacks some advanced features.

Extractor Pro 8.0.6
Extractor Pro has some nice things going for it, but large parts of the program (mail merging in particular) are not flexible enough.

EBMailer 3.50
EBMailer is a simple bulk email application that works reliably and is easy to use, but lacks in list management and advanced features.

EmailUnlimited 3.07
EmailUnlimited is already a powerful and versatile email marketing application, but it could still need some polishing.

Bulk E-Mail Express 3.0
Flexible mail merging, a powerful HTML message editor, fast delivery, incoming mail processing, and more packed into a nice user interface, that's what you get with Bulk E-mail Express.

Maillist Express 4.60
Flexible mail merging and list filtering make Maillist Express a great tool for delivering personalized bulk emails. Unfortunately, the editor is less powerful and incoming mails are not processed.

Musashi 3.4.1
Musashi is a nice, simple email client with all the basic and some interesting, but also lots of missing features.

Mailbox Verifier 1.2
Mailbox Verifier is a simple mail checker with some nice options, but missing functionality.

ASS Maker 3.1
Protects your email address from being collected by spammers at your Web site by encoding it in JavaScript with ASS (Anti-Spam Script) Maker.

Dynamic Mail Communicator 1.0
Dynamic Mail Communicator is an all-around email marketing tool that can handle most of your bulk email needs but also has its weaknesses.

Campaign 5.3.2
An excellent choice for creating and sending professional bulk emails, Campaign unfortunately offers hardly any list management.

110% e-Merge
Great database connectivity and powerful mail merging on the one hand, no list management and a message editor that lacks power make 110% e-Merge a tool primarily suited for message delivery.

Lycos Mail
Lycos Mail has no advanced features, but it also can be configured to have no spam.

Care2 E-mail
Care2 E-mail provides solid free email with an environmental conscience.

Pimmy 3.2
Pimmy is an interesting mixture of powerful remote mailbox management tool and tiny, efficient email client.

Kaufman Mail Warrior 3.61
Kaufman Mail Warrior is a small, but capable email client that is easy to use and even offers some advanced features.

Express Plus 1.0
Express Plus is an interesting email client that not only offers standard features and some nice ideas, but also powerful mail merging features. It lacks in other areas, though.

Inbox Protector OE 2.0
Inbox Protector OE plugs into your Outlook Express and pulls the plug on spam -- at least most of it -- with hardly any effort on your side.

"Effective E-Mail Marketing" by H. G. Lewis
"Effective E-mail Marketing" by H. G. Lewis should have a place next to every email marketer's keyboard. It is packed with insightful examples and tips to make your email marketing efforts effective.